HopeBmedia2019

Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer. Music videos use media language to differ from each other by using various types of techniques including shot types, camera angles, mise en scene , Narrative, Genre and Representation. These techniques help to show meaning to their intended audience for example Music video use media language such as the use of colour to create different effects to fit the meaning of the song and musicians image. uptown funk and if i were a boy use very different post-production techniques . If i were a boy has been de-saturated in the editing process to create a monochrome effect. This effect helps to reinforce serious narrative that is being explored in contrast. Uptown funk has a highly saturated look, where colours have emphasised in post-production, to create a more vibrant look that fits with the up

Stage 1 A relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics.  Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music.  Genre- related style and iconography present. Multiple-close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image. Voyeurisim (keyword)  Intertexual references to the other media texts may be present, especially in humorous video. Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text. This is used to engage audiences and provde them gratification (keyword) if they recognise them. Use of famous actors, models or videos mimicking them  

L/O: To explore media terminology used to analyse exam texts. CameraWork  establishing shots- An  establishing shot  is a  shot  in filmmaking or television that sets up the context for the scene ahead, designed to inform the audience where the action will be taking place. It shows the relationship between people and objects, and establishes the scene's geography. low angle-   Low Angle shots  are  sho t  from below the eye line looking up.  Low angle shots  can also be  used  to give the audience a sense that they are sharing the character's perspective, especially when they are looking up at something. Another reason  low angle shots  are  used  in film is to make actors appear taller. high angle-  A  high - angle shot  is a cinematic technique where the camera looks down on the subject from a  high angle  and the point of focus often gets "swallowed up".  High - angle shots  can make the subject seem vulnerable or powerless when applied with the correct mood

Avril Lavigne- Sk8ter Boi Name of artist/group: Avril Lavigne Name of song: Sk8ter Boi Genre: Date song was releases UK: What the song is about: Type of music video: What happens in the video: Who features in the video: Artist/group is represented as: Wheatus- TeenageDirtbag Name of artist/group: Wheatus Name of song: TeenageDirtbag  Genre: Date song was released UK: What the song is about: Type of music video: What happens in the video: Who features in the video: Artist/group is represented as: