The Study

Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.

Music videos use media language to differ from each other by using various types of techniques including shot types, camera angles, mise en scene , Narrative, Genre and Representation.

These techniques help to show meaning to their intended audience for example

Music video use media language such as the use of colour to create different effects to fit the meaning of the song and musicians image. uptown funk and if i were a boy use very different post-production techniques . If i were a boy has been de-saturated in the editing process to create a monochrome effect. This effect helps to reinforce serious narrative that is being explored in contrast. Uptown funk has a highly saturated look, where colours have emphasised in post-production, to create a more vibrant look that fits with the up-beat, fun song.

The study of music video covers the influence of social/cultural contexts and two areas of the theoretical framework- media language and representation-plus the following two specific topic from media audiences

The set music videos are a mixture of styles
This includes:

  • camerawork-e.g. distinctive shots?camera movement ,handheld v controlled, monochrome v colour
  • editing-e.g. editing pace, effects, distinctive juxtapositions
  • mise-en-scene- e.g.use of setting/location, lighting, costume, performance
  • soundtrack- use of diegetic sound or silence 
  • narrative- e.g. montage or linear narrative, proppianheroes and villians

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