Andrew Godwins Music VideoTheory

Stage 1
  • A relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics. 
  • Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music. 
  • Genre- related style and iconography present.
  • Multiple-close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.
  • Voyeurisim (keyword) 
  • Intertexual references to the other media texts may be present, especially in humorous video.
  • Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text.
  • This is used to engage audiences and provde them gratification (keyword) if they recognise them.
  • Use of famous actors, models or videos mimicking them  

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