Andrew Godwins Music VideoTheory
Stage 1
- A relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics.
- Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music.
- Genre- related style and iconography present.
- Multiple-close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image.
- Voyeurisim (keyword)
- Intertexual references to the other media texts may be present, especially in humorous video.
- Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text.
- This is used to engage audiences and provde them gratification (keyword) if they recognise them.
- Use of famous actors, models or videos mimicking them
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