Matrix
Characters -Trinity- Wildstyle -Neo- Emmet -AgentSmith- BadCop -Morpheus- Wizard
Posts
Horizontal and Vertical Integration
Horizontal Integration When a company wishes to grow through horizontal integration, its aim is to acquire a similar company in the same industry. Vertical Integration A company that undergoes vertical integration acquires a company that operates in the production process of the same industry. Some of the reasons why companies choose to integrate vertically include strengthening their supply chain, reducing production costs, capturing upstream or downstream profits, or accessing new distribution channels. To do this, one company acquires another that is either before or after it in the supply chain process.
Lego Marketing
L/O:To explore marketing and promotion of the lego movie; to link the methods to the target audience. -Adverts -Billboards -Social Media -Posters -Trailers - TV -Buses -TeaserPosters -TeaserTrailers -Theatrical Posters -VideoGames -LegoToys -McDonalds Packaging and toys -Radio -Websites Social Media Accounts -LegoWorld -School Supplies -Activity Books
Cast List
Lego Cast: Chris Pratt-Emmet Elizabeth Banks-Wildstyle Will Ammet-Batman Will Ferrell-President Alison Brie-Unikitty Charlie Day-Benny Morgan Freeman-Vitruvius Liam Neeson-Bad Cop/Good Cop Nick Offerman-MetalBeard Chris Mckay-Larry Jonah Hill-Green Latern Channing Tatum-Superman Dave Franco-Wally Cobie Smulders-WonderWoman Will Forte-Abraham Lincon Billy Dee Williams-Lando Shaquile O'Neal-Shaq Anthony Daniels-C-P30 Jake Johnson-Barry Keith Ferguson-Han Solo Jorma Taccon-Shakespear David Burrows-Octane Robot Melissa Sturm-Ma Cop
Lego Movie Target Audience
L/O: To identify the target audience using demographics & psychographics Demographics: are relating to the structure of the population. Psychographics: is a qualitative methodology used to describe consumers on psychological attributes. The Movie Targets A Family Audience: Young kids who play with lego. Parents who played with it when they were young too. Young adult cinema goers. The film appeals for both genders: The film has an action narrative for the males and a romance genre for the females.
Intertexuality
The Lego Movie: Industry Research 1. Find the process behind how film is produced, distributed, marked and exhibited. 2. What is a Conglomerate? 3. Who are 'Big Six' Hollywood film studios? 4. Who Regulates films in the UK? 5. Which two companies produced the lego movie 2014? 6. Who was the producer of the lego movie 2014 7. Who directed the lego movie? 8. How was the lego movie funded? 9.Who distributed the lego movie? Lego Batman Joker Matrix 1984 Starbucks Oil Computer Games Tetris Shakespear Mermaids Barbie Matrix Realms Yeti Space Adventure Taco Bell Lighting Millhouse Wonder Woman Cleopatra Statue of liberty Michael Angelo NBA Allstars Gandalf SuperMan GreenLantern Dumbledore Weeping angel Ninja turtle Robin hood Star Wars kraken PEE Paragraph: The Lego Movie uses i ntertextuality to represent different members of the family target audience. The film is rated U which connotes the primary target audience is yo