Lego Movie Target Audience

L/O: To identify the target audience using demographics & psychographics 

 Demographics: are relating to the structure of the population.
Psychographics: is a qualitative methodology used to describe consumers on psychological attributes.

The Movie Targets A Family Audience:

  • Young kids who play with lego.
  • Parents who played with it when they were young too.
  • Young adult cinema goers.
The film appeals for both genders: The film has an action narrative for the males and a romance genre for the females.

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