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Mojo Magazine Case Study

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Explain how media language has been used to attract the target audience.  Mojo has used monochrome and red to show that the music is for an older audience 30-50s.  Older people would be drawn to monochrome because it creates a serious tone this shows this magazine is for people who are more serious about music. Younger people wouldn't be as drawn to this because its black&white and they are not as serious about music than older people because they're used to colour and it draws them in. Older people would pick it up and read it because they are more observed and serious. The colour pallet may appeal more to males than females because stereotypically males are more attracted to darker colours and red because it shows violence and power. The monochrome colour scheme and low angle close up of the band as a main image with a reflection of them in their younger years. This would appeal to the primary audience because it give a retro bold nostalgic feel. The cover '5
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MOJO Magazines use Black white and grey to appeal to certain audiences. They use big bold words to stand out and catch an eye.

FleetWood Mac

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Fleetwood Mac  are a British-American  rock  band, formed in London  in 1967. They have sold more than 120 million records worldwide, making them one of the worlds best selling bands.  In 1998, select members of Fleetwood Mac were inducted into the Rock and Roll Hall of Fame  and received the Brit Award  for Outstanding Contribution to Music. FleetWood Mac Target Audience Age:20-40 Gender: Male and Female Nationality: English Music Interests: Indie Genre: Indie Circulation:  Distribution Company: Institution:

Mojo Case Study

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These magazines use the colours (black, white, red) to stand out and catch peoples attention to look at them.

Magazine terminology

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Masthead Main Image Colour Pallet  Layout  Lexis (teaser)

1Markers

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Which body regulates adverts? ASA Which body regulates radio? OFCOM Which body regulates newspapers? IPSO Which body regulates television? OFCOM Which body regulates films? BBFC Which body regulates computer games? PEGI

Music Industry Introduction

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HIP HOP Target Audience: African American males 11-36 COUNTRY Target Audience: American adults 18-54 ROCK Target Audience: Males and Females 14-50 POP Target Audience: Mostly females 13-26 RAP Target Audience: Mostly males some females both likely to be of a young age.