Explain how the Lego Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not. It was released on 14th February 2014 by Warner Bros. It became a critical and commercial success, grossing $469 million worldwide against its $60 million budget, and received praise for its visual style, humour, voice acting, and heartwarming message. ITV advertised the Lego Movie. They also teamed up with Confused.com, Premier inn, British heart foundation, BT. It reached 6million TV views and 1.1million youtube views in 1week. The technique is smart and effective because it drew in lots of people to watch the film.