TV Advertising

Explain how the Lego Movie broke boundaries with branded marketing; how it targeted the different sections of their target audience; and whether it was successful or not.

It was released on 14th February 2014 by Warner Bros.It became a critical and commercial success, grossing $469 million worldwide against its $60 million budget, and received praise for its visual style, humour, voice acting, and heartwarming message. 

ITV advertised the Lego Movie. They also teamed up with Confused.com, Premier inn, British heart foundation, BT. It reached 6million TV views and 1.1million youtube views in 1week.

The technique is smart and effective because it drew in lots of people to watch the film.

Comments

Post a Comment

Popular posts from this blog

mise-en-scene If i were a boy

Image
L/O: To explore and analyse how mise-en-scene is used to create meaning in the video for If I Were A Boy. Lighting high contrast shadows different angles/different camera placement tones/brightness Colour filter monochrome creates an emotional effect  In this part of the video Beyoncé shown in close up. Here the lighting style has changed from hight key to low key In my opinion this part of the video s lit this way because its showing an understanding 'If I Were A Boy'   This video is used to present her views on feminism and how males dominate . The music videos for Bruno Mars 'Uptown Funk' and Beyoncé's 'If I Were A Boy' have a very contrasting use of lighting and colour. For example the lighting in 'If I Were A Boy' high contrast and shadows and the monochrome colour. Uptown Funk uses high-key lighting and the colours are primary so it shows that its upbeat happy and lively. This shows that Uptown Funk is more of a happy son
Read more

Film Unit

L/O: To explore the narrative structure of a film. Starter:Anagrams Gal Dent= Tangled Hatted Millimetre= The Little Mermaid A Babysat Tuned Thee= Beauty And The Beast A Nacho Pots= Pocahantos Whites Won Handstands Fever We= Snow White And The Seven Dwarfs Cleared Nil= Cinderella Aid Land= Aladdin An Tzar= Tarzan A Bench Deck To The Fun Oh Mr A= The Hunchback Of Notre-Dame Legion Think= The Lion King Who does what in the film industry? The director-  Decides how the film should look, sound and what camera angles to use. Main duties include casting, script editing, shot composition, shot selection and editing. Must also pay attention to the budget and schedule. The Producer- Sorts out financing, hires the main cast and directors, solves problems and is in complete control of the project. Ultimately accountable for the films success or failure. The Costume Designer- Designs the costumes based on the directors instructions. Works closely with the artistic designer and set
Read more

Gratification Theory

Features of Uses and Gratification Theory Audience is taken as important and goal oriented. The source of media is chosen by audience as per their own needs. This theory gives alternative choices on media for the audience. Media is taken as a means to an end. Uses and functions of media are different from a person to another and from one situation to other. Why do people listen to radio? People love listening to radio according to a recent survey by Edison research - It's ability to connect listeners with new music, both local and global news, and the added benefit of going mobile are the main driving factors why audiences keep coming back for more. Threats and how they deal For media and broadcasting organisations, the threat of having their websites forced offline is a significant. T o understand the threats to broadcasting and media they outlined steps they can take to prevent and mitigate potential threats. Security professionals must understand the
Read more