Gratification Theory
Features of Uses and Gratification Theory Audience is taken as important and goal oriented. The source of media is chosen by audience as per their own needs. This theory gives alternative choices on media for the audience. Media is taken as a means to an end. Uses and functions of media are different from a person to another and from one situation to other. Why do people listen to radio? People love listening to radio according to a recent survey by Edison research - It's ability to connect listeners with new music, both local and global news, and the added benefit of going mobile are the main driving factors why audiences keep coming back for more. Threats and how they deal For media and broadcasting organisations, the threat of having their websites forced offline is a significant. T o understand the threats to broadcasting and media they outlined steps they can take to prevent and mitigate potential threats. Security professionals must understand the