1960s political segmentation
Which paper did working class supporters read? Daily Express
Which newspaper did working class conservative supporters buy? The Mirror
Which newspaper did the society elite read? Society in the 2010s is more fragmented, with much less sense of loyalty to political parties or an identity based on class, and the fragmentation may be better served by online media than traditional print newspapers, as these can target a multitude of different audiences
Which newspaper did middle class conservative supporters buy? Daily telegraph
Which newspaper did middle class labour/liberal supporters buy? The Guardian
Which newspaper did working class conservative supporters buy? The Mirror
Which newspaper did the society elite read? Society in the 2010s is more fragmented, with much less sense of loyalty to political parties or an identity based on class, and the fragmentation may be better served by online media than traditional print newspapers, as these can target a multitude of different audiences
Which newspaper did middle class conservative supporters buy? Daily telegraph
Which newspaper did middle class labour/liberal supporters buy? The Guardian
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