What year did radio 1 introduce live lounge Originally, it was scheduled for release in May 2006, but later changed to be released on 16 October 2006. Why did they launch it It was launched in 2006. What is it Its a British radio station. Who is the target audience 15-29 and 35-50 How can you listen to it On BBC Radio 1 There are a variety of reasons how and why producers of radio programmes target different audiences. In my response, I will elaborate on ideas on how this is represented in various radio media. Radio producers have to appeal to a wide audience, with diverse tastes and preferences. This is done by featuring specific stars with the target audience they want to appeal to. For example, BBC Live Lounge featured Harry Styles performing a Fleetwood Mac song- "The Chain", combining Harry Styles' mainstream Brit-pop, mainly young, female audience with the maturer, mainly male audience who like rock and country music. This is effective becau