Music Video Conventions
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Andrew Godwins Music VideoTheory
Stage 1 A relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics. Seeing the sounds- the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music. Genre- related style and iconography present. Multiple-close ups of the main artist or vocalist: the creation of a star image to promote a recognisable brand image. Voyeurisim (keyword) Intertexual references to the other media texts may be present, especially in humorous video. Not uncommon to recognise either the visuals or lyrics of a song to be a direct reference to another media text. This is used to engage audiences and provde them gratification (keyword) if they recognise them. Use of famous actors, models or videos mimicking them
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